#5: Configuring Member Assembler Checkout
Once your members have selected all of their share options, they will need to Checkout in some way. This article will cover the following payment related topics:
To configure your Checkout options, log in to the Control Panel an navigate to:
Member Assembler > Configure > Checkout
This will take you to the "Checkout Settings" page. See below:
Figure 1. Checkout Settings Page
There are a number of ways to offer your customers a safe and secure checkout to complete their membership sign-up. Each option is briefly described below:
With this option no money changes hands online. After customers checkout, an email invoice is sent to them requesting payment. You can then collect payments through whatever means you currently accept, such as by check or money order.
PayPal is a widely used credit card and payment processing company. Your customers can use PayPal's payment services at checkout to use credit card, pay directly from a bank account, or sign up with PayPal and transfer funds from their account. To offer this option, you must create a PayPal account and integrate PayPal into your site. There are fees associated with this service.
(Note: Your customers will not be required to sign up with PayPal or set up a PayPal account for them to use their credit card processing services on your website.)
• If you would like to choose PayPal as a checkout option for your customers, you must visit www.paypal.com to set up an account. You can read the article "Integrating PayPal" in the Member Assembler section of the Knowledge Base to help you through the process of setting up a PayPal account and integrating PayPal into your website.
Member Assembler Payment /
Another option for online payment are the services of Authorize.Net. Authorize.Net is the most widely-used payment gateway provider on the Internet. Like PayPal, your customers will be able use credit card through the Authorize.Net system or pay directly from a bank account with the eCheck.Net system. However, unlike Paypal, Authorize.net is only a technology provider. You will need another company, a credit card processor, to actually verify the transactions that go through the system & take money from your customers. This could be your bank if you already have credit card processing capability for your farm or Small Farm Central can help you set up a Merchant Account.
An added feature of Authorize.Net is the ability for your customers to choose Automated Scheduled Payments. This payment plan eliminates the hassle of hounding members to pay their subscription balances. Through Authorize.Net, the customer's credit card information is stored securely and then automatically charged on future dates that the customer agrees to.
• Read the "Authorize.Net vs. Paypal" article in the Member Assembler section of the Knowledge Base to help you decide which online payment service is right for you.
• To set up your Merchant Account, call the Small Farm Central customer support line at 412-567-3864. Small Farm Central uses Total Merchant Services to set up Merchant Accounts. The Merchant Account application process takes less than an hour and Small Farm Central's support staff will help you through this setup over the phone. Read more about Merchant Accounts in this WebGeek.com article and the article "Credit Card Options with Total Merchant Services" article in the Member Assembler section of the Knowledge Base.
• If you already have a Merchant Account, get set up with Authorize.Net by reading the "Setting up Automated Payments" article in the Member Assembler section of the Knowledge Base.
Choose your checkout payment option on the Checkout Settings page. You can select one option or a combination of options by using the pull down menu next to "Payment Option."
Down Payment Terms
On the checkout screen, a total is shown to the new member based
on the options they selected on the
“Member Types” screen. The checkout screen includes a programmable down payment output. There are three down payment options:
• No Down Payment. Full fee due at checkout.
• Variable Amount or Percentage Down Payment (25%, for example)
• Constant Amount Down Payment ($250, for example)
Choose the option that makes sense for your membership program.
If you choose percentage or constant
amount, enter the amount in the text boxes below the down payment type selection. Remember to use
numbers only; no dollar or percentage signs. Therefore 10 = 10% and 250 = $250.00.
Accept Full Payment
It is often desirable for the farm and the customer to accept full payment for the membership program
at the time of sign-up. With the “Accept Full Payment” options, you can give your users the choice of
either paying the down payment you set above, or paying the full amount. This option only applies when choosing the PayPal checkout option. If you are using the “Invoice Only” option and want your members to have the option of paying in full, explain this in the customized checkout email which we will cover below.
To accept full payment, click the checkbox marked “Check this checkbox to accept full payment.” It may be desirable to give the member a discount if they pay in full at the time of sign up. You can choose the percentage of your discount by typing it in the textbox next to “Full Payment Discount Percentage.” If you do not want to give a discount, but still want to accept full payment, put a 0 in the textbox to represent no discount.
Customize Checkout Confirmation Email
The Checkout Confirmation Email is sent to each user that completes your signup process. It can be customized to include any necessary information to your new member. This email will be sent to the new member no matter what payment method they choose. However, if you are using “Invoice” as one of your checkout options, you should include information of how and when the member should remit payment. Compose your email using the text editor, but remember to leave this coded text within some part of the email:
When the message is sent, that coded text will be replaced with
the specific invoice details of the order
the user placed.
Under the Checkout Confirmation Email is a small textbox where
you can write the confirmation message that will appear on your
website after a successful membership sign-up and checkout has been
There is also a checkbox to click if you would like to receive an updated count of Member Types and Pickup Locations with your copy of each signup email.
Coupons, Charges & Discounts
Coupons are not necessary to start your Member Assembler sign up process, but you will likely find them useful at some point in the future. Create coupon codes that users can enter to receive discounts for your membership program. This may be useful for certain organizations that get discounts, advertising discounts, or any other time when you need special pricing for specific members. For example, you may form a partnership with a local business that gives their employees a 5% discount in your farm membership program. To create Coupons, read the Making Member Assembler Coupons article.
Charges & Discounts are another way to give special pricing to your subscribers. For example, offering a discount to returning members will encourage loyalty from your customers, while tacking on a charge for paying with a credit card will help you to defer some of the costs of doing business online. There are a variety of options for using the Charges & Discounts features, so we have prepared some step-by-step "recipes" for you in the Charges & Discounts Cookbook. Remember: Charges & Discounts will only automatically be applied during the sign-up process. If a member changes or adds to their membership type later on, any desired charges or discounts that you want to add will have to be applied manually. The FAQ article How do I enter in a payment or make adjustments to an invoice? outlines how you can add charges and discounts to a membership invoice.
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