#4 Ecommerce Additional Settings & Features

There are many features of the Ecommerce Store that we have created to make things easier for you. Log in to the Control Panel and read on about the following Additional Settings & Features:

  Display Settings
  Email Settings
  Balance Settings
  Generating Reports
  Doing a Test Order

Display Settings

Display Settings control the look of your store and shopping cart. To adjust the Display Settings, navigate to:

   Sell > Configure > Display Settings

You will now be able to make changes in the following areas:

Viewing Options
Your viewing options include adding photos to your shopping cart, allowing customers to order more than one of each item by adding a quantity box (quantities are also adjustable they view their carts before checkout), and choosing the viewing style of your 'departments'. See below for examples of the two 'department' viewing styles:

   Figure 1. 'Bookshelf' Viewing Style

   Figure 2. 'List' Viewing Style

You can also choose to hide the total prices on the shopping cart and checkout page. This can be helpful if you are selling items where the price is determined by weight (like meat or fish) and the customer may need to be billed later.

The last viewing option for your store is called "pagination". This refers to having your items listed on multiple "pages" in your departments so your customers do not have to be slowed down by loading and viewing all your items at once. However, if you have less than 20 items in a 'department', you probably don't need to concern yourself with enabling pagination.

The other tools on the Display Settings page are the "Shopping Cart Header" and "Checkout Header" text boxes. This is where you can include messages to your customers that will appear on each of these pages. View the screenshot below to see a "Shopping Cart Header" outlined in red.

   Figure 3. Shopping Cart Page with Shopping Cart Header Outlined

Email Settings

Another group of settings you can adjust are the Email Settings. These settings control the communication between the shopping cart and your customers. To adjust the Email Settings, navigate to:

   Sell > Configure > Email Settings

You will now be able to make changes in the following areas:

Notification Settings
"Quantity Empty" email notices are sent to you to alert when one of your items has sold out. You can disable this feature by clicking the checkbox in the "Notification Settings" section.

Email Checkout Header & Signature
Your customers' order details are automatically generated and sent to them via email. In order for you to put a more personal touch onto these code-generated messages, you can customize the beginning and end of that email.

Balance Settings

With Balance Settings, you can keep track of payments, credits, and debits for each of your customers.
To enable your Balance Settings, navigate to:

   Sell > Balances > Settings

Click the "Enable" link in the pink box and then click the checkbox next to "Enable Balance Support". Don't forget to click the Save Changes button when you are finished!

Once you have balance enabled, you set it as a the checkout method for one or more of your departments by navigating to: Sell >. Configure > Checkout. Checkout "with balance" allows your customers to buy on credit meaning they have either paid you in advance and you have assigned them credit here: Sell > Balances > Add Credit, or you are allowing them to order now and you will manually invoice them later. You can enable this feature, but also not allow negative balances, meaning only people who have been assigned credit will be able to pay "with balance". Simply click the checkbox to disable negative balances on the Balance Settings page.

Generating Reports

Another helpful feature of Small Farm Central's Ecommerce Store is the ability to generate and print Reports. When you are ready to pack a set of orders, this tools allows you to select specific orders and print out a report which includes an aggregate total of each item as well as the details of each order. This way you will know how many items you will need and what items will go in each package, box, or shipment. For report options, navigate to:

   Sell > Orders & Reports

There you will find places to view and generate reports, export report information into an Excel spreadsheet, even view payments and past orders.

Doing a Test Order

Now that you have completed the set up process for your Ecommerce Store, it is time to do a Test Order so that you can see how your store works from a customer perspective. This is a quick and easy process. Simply visit your website, navigate to your department, and act like a customer. Add an item or two to your shopping cart, and then proceed to checkout. Here are some things to keep in mind as you walk through the shopping experience:

  • Is the department page easy to find on your site?
  • Do you have photos on your items to make your department pages attractive?
  • Is PayPal or Authorize.net (if you are using these) hooking up correctly?
  • What kind of emails does the customer get as confirmation? Do these emails say everything you need them to say?

Something not completely clear? We are here to help. Learn how to get support.

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