More options on timing of texts.

Liz Bergman's Avatar

Liz Bergman

14 Aug, 2015 03:37 PM

Could more options be given in the timing of texts for the farm fan
program? Specifically between 12 and 24 hours. Our market starts at 8am,
so ideally I would like to be able to text between 10am and 7pm the evening
before market. Having the ability to text every hour from 1 hr before to
24 hrs before would be preferred.

  1. Support Staff 1 Posted by Simon Huntley on 14 Aug, 2015 03:43 PM

    Simon Huntley's Avatar

    Hi Liz,

    Yes, we can discuss more options.

    I do want to first discuss the "best time" question. Since text messages are received so quickly (open rate of 90%+ within 3 minutes), we find that it is better to send messages just-in-time.

    If you send the message the night before, there is a good chance they will have forgotten in the meantime. When you send the morning of, you give people that last kick to get out the door and get to the market.

    I would not want to send before 8am though, because you will probably wake people up.

    Right at open time feels right to me and it is what most of our markets are doing for Saturday markets.

    Definitely open to adding more times, but I do just want to make sure you get the most value out of the service.


  2. 2 Posted by Liz Bergman on 14 Aug, 2015 04:06 PM

    Liz Bergman's Avatar

    Yes, I understand your concerns about morning texts. My board would like
    me to try day before texts before I move to morning of texts. This also
    allows me to promote events and create buzz before the market.


  3. Support Staff 3 Posted by Simon Huntley on 17 Aug, 2015 03:39 PM

    Simon Huntley's Avatar

    We are working on a tool that will allow more specific timing for these
    messages. I believe it will be out in the next couple of weeks. I have made
    a note to contact you when that goes live.


    -Simon Huntley
    Founder, Small Farm Central
    @huntleysimon <>
    412-567-3864 ext. 703

  4. Simon Huntley closed this discussion on 21 Sep, 2015 03:21 PM.

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